PHARM will achieve the following impacts on society:
Reduction of online hate speech:
Migrants, refugees and citizens in general in Spain, Italy and Greece would be the main beneficiaries, but the developed strategy could be applied in different countries (central or northern Europe) and target groups (i.e. LGTB).
Understanding of hate speech as a real predictor of hate crime:
migrants and asylum seekers as well as citizens in general would be the main beneficiaries, but also local/national authorities, researchers in the field or policy-makers are potential beneficiaries.
Understanding the challenges of journalists when informing about hate speech and involve them in countering hate speech:
migrants and refugees, as well as the general public, would be indirect beneficiaries, while journalists would be direct beneficiaries by being included in the production and dissemination of data journalism counter-narratives. Journalists will play a key role in PHARM since they will be reached by different means: a national survey (WJS), a set of interviews, a set of workshops and via professional associations of journalists.
Understanding the role of narrative persuasion in combating hate speech:
migrants and refugees, as well as the general public, would be indirect beneficiaries, while media scholars, policy makers and filmmaking companies would be direct beneficiaries by the evaluation of the impact of the production and dissemination of video counter-narratives.