University of Salamanca (Spain)

Carlos Arcila Calderón
Principal Investigator of PHARM. Leader of WP1 and WP3
Associate professor at the Department of Sociology and Communication at the University of Salamanca (Spain). Editor of the Electronic Yearbook of Studies in Social Communication “Disertaciones”. European Doctor in “Communication, Social Change and Development” from the Complutense University of Madrid. Master in Data Science and Master in Journalism, both from the Rey Juan Carlos University (URJC).

Juan José Igartua
Leader WP5.
Full Professor of Media Psychology at the Department of Sociology and Communication and Director of the Observatory of Audiovisual Contents in the University of Salamanca (Spain). He holds a PhD in Social Psychology (1996) and his research focuses on the analysis of media effects and, in particular, narrative persuasion, entertainment media theory, analysis of socio-cognitive effects of news frames, health communication, and media and immigration.

Patricia Sánchez Holgado
PhD student in the program of Education in the Knowledge Society of the University of Salamanca. Degree in Advertising and PPRR (Complutense University of Madrid). Postgraduate in Big Data and Data Science (Pontifical University of Salamanca), and Master in Studies of Science, Technology and Innovation (University of Salamanca).

David Blanco Herrero
PhD student in the program of Education in the Knowledge Society of the University of Salamanca. Graduated in Business Administration and Management (University of León) and Journalism (Distance University of Madrid) and Master in Audiovisual Communication: Research and Innovation (University of Salamanca).

Félix Ortega
Associate professor at the Faculty of Social Sciences of the University of Salamanca. PhD in Communication. Secretary General of the University Institute of Research in Educational Sciences of the University of Salamanca. Director of the Master in Audiovisual Communication, Research and Innovation mucaii.usal.es.

Javier Jiménez Amores
PhD student in the program of Education in the Knowledge Society of the University of Salamanca. Graduated in Audiovisual Communication and and Master in Audiovisual Communication: Research and Innovation (University of Salamanca) with Extraordinary Prize from the University of Salamanca.

Beatriz González de Garay
Associate professor, PhD in Audiovisual Communication at the University of Salamanca. Graduated with an Extraordinary End of Degree Award in Audiovisual Communication from the Carlos III University of Madrid and a European Doctor from the Complutense University.

María Marcos
Associate professor in the Department of Sociology and Communication at the University of Salamanca, and the American institution IES Abroad Salamanca. PhD in Audiovisual Communication at the University of Salamanca. Degree in Audiovisual Communication from the University of the Basque Country.

Francisco Javier Frutos
Associate professor in the Department of Sociology and Communication at the University of Salamanca, and the American institution IES Abroad Salamanca. PhD in Audiovisual Communication at the University of Salamanca. Degree in Audiovisual Communication from the University of the Basque Country.

Lifen Cheng
Associate professor of the Audiovisual Communication and Advertising Area of the Department of Sociology and Communication of the University of Salamanca. PhD in Audiovisual Communication. Graduated in trilingual translation by school for professional translators, and graduated in pedagogy with a specialization in School and Professional Orientation.

Mikolaj Stanek
Associate professor in the Department of Sociology and Communication at the University of Salamanca. Degree in Sociology from the Nicolás Copérnico University of Torun (Poland) and PhD in Sociology from the Complutense University of Madrid.

Maximiliano Frías
PhD student in the program of Education in the Knowledge Society of the University of Salamanca. Graduated in Audiovisual Communication and and Master in Audiovisual Communication: Research and Innovation (University of Salamanca)

Alejandro González
Post Doctoral researcher in the Department of Sociology and Communication at the University of Salamanca. Degree in Psychology from the Autonomous University of Madrid and PhD in Education in the knowledge society from the University of Salamanca.
University of Milano (Italy)

Sergio Splendore
Leader WP4.
Associate Professor at the Department of Social and Political Sciences of the University of Milan (Italy). His research centers on media sociology with a deep interest in journalism studies and political communication. He has authored or co-authored papers in these areas for Journalism, Journalism Studies, Digital Journalism, Journalism Practice, New Media & Society among others.

Martín Oller
PostDoc Researcher at the University of Milan (Italy). PhD in Journalism (Rey Juan Carlos University of Madrid). Master’s Degree in Advanced Studies in Communication. Degree in Advertising and Public Relations. Journalism. Magisterio (University of Murcia); and Sciences of Physical Activity and Sport (Catholic University of Murcia, UCAM).